01/29/2026    

PODIATRY AND FOOTWEAR

Vivaia Shoes Granted APMA Seal of Acceptance

 

What do legacy footwear giants adidas, Brooks, New Balance, Nike, and Puma have in common with It-girl-magnet, circa-2020 brand Vivaia? Every last one of them now has the American Podiatric Medical Association’s (APMA) Seal of Acceptance, with Vivaia joining this club less than a week ago — effectively making its pieces even worthier of your time and money.

 

What this distinction means in layman’s terms? Per the APMA itself, a foot health authority representing 15,000 podiatrists, “the seal is granted to a product after [being evaluated on whether or not it]… allows normal foot function and promotes quality foot health. Additionally, evidence of usefulness and safety must be established.” 

 

Source: Stacia Datskovska, Footwear News [1/28/26]