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Podiatry Management Online


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07/19/2021    

RESPONSES/COMMENTS (NON-CLINICAL) - PART 1


RE: Zocdoc’s Portrayal of Podiatry 


From: Alan Sherman, DPM


 


It’s always interesting to see how popular culture is portraying your medical specialty. Podiatry has, for the last two decades, been the specialty that people are at ease talking about. Is that because they find it funny or just, accessible? Imagine this Zocdoc commercial with general surgery, oncology, or ENT as the consumer focus.


 













Click on photo to watch Zocdoc ad



 


BTW, Zocdoc also has ads targeting conditions like migraines and back pain, without mentioning the specialty that you need to treat them. Should we be pleased that they mentioned us by name? You bet we should!


 


Alan Sherman, DPM, Boca Raton, FL
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