01/29/2014    Dennis Shavelson, DPM

NY Clinical Conference Features Pre-Residency Workshops for Students

The NY Conference provided a forum for stepping
forward and upward at a critical time in our
professional evolution. I sensed that the
attendees were eager to take advantage of it.

My colleagues were better dressed and imaged. They
had smiles on their faces and zip in their step. I
saw DPMs taking control of their destiny instead
of whining about things they cannot control. I
witnessed them opening up their wallets and
investing in their futures more than usual.

Even more importantly, I saw a trend to invest in
the best, most certified and most professional
products and services, not the cheapest. We are
finally realizing that saving $2,000 a year in
purchase costs for products that cheapen our image
or can be purchased is a bad business decision. I
also saw them looking for and signing contracts
with mentors and practice evaluation experts as we
finally realize that a “free” consultation is
overpriced.

Patients expect their doctors to represent elite,
proven, professional products and services. They
know bait and switch foot care when they see it.
Maintaining their trust and referral potential is
more important than how much we pay a vendor for
an OTC AFO.

Our societies, schools, media organizations,
vendors and other allies and partners have hung in
there with us through these tough years but, at
The NYSPMA Conference, I sensed that the seeds of
a better and more satisfactory professional life
are starting to harvest here in New York .

Here’s to a great 2014 for us all.

Dennis Shavelson, DPM, NY, NY,
drsha@foothelpers.com

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