12/13/2012    

PRACTICE MANAGEMENT TIP OF THE DAY

Deliver Holiday Gifts to Referrers in January

Most physicians and their TEAMs are overdosed on sweets and gifts during the holiday season. Most gifts to referring physicians are sent in the month of December. The problem is that with so many coming in, they all blend together. In many cases, the physicians and staff do not know where a particular gift even came from.

Consider giving your gifts to referring physicians toward the end of January. The gift will surely get attention at that time and be appreciated since it will stand out as a sole treat. Write a nice note on a piece of holiday paper with a message such as, “Thank you for all of your support. Here is something to welcome in a “Sweet New Year.”  It is even more effective if you deliver the gift(s) yourself.

 

Hal Ornstein, DPM, Howell, NJ